It’s crunch time for North Carolina Advertising Agencies.

Posted by | Posted in Tips | Posted on 11-12-2008

What does the economic crunch have to do with fascinating graphics, corporate identity marks, and valuable print media pieces? Well, absolutely nothing until you realize that all of your clients have stopped paying their bills, your work load is slim, and your new appointments are dropping like flies.

NCAdvertisingAgencies.com would like to present three strong key points when it comes to serving your clients during tuff financial periods.

First, evaluate your best clients, not necessarily your closest friend that pay the bills, but the clients that have been with you in support of your agency the longest. In times like these you will want to cater to their every need, perhaps offer coupons or discount rates to help them continue to think about your agency when they are crunching numbers and making discussion on what project or direction they plan to drop off of the marketing and advertising budget.

Second, make sure your clients feel comfortable talking with your account executives about their financial status and explain some ground rules when it comes to paying for hourly wages, production work, and scope creeps that happen on most if not all advertising projects.

Third, work harder. Yeah, that’s right, if you want to win more clients in the future and dominate the Wilmington, Charlotte, or even Raleigh areas then you need to work more efficiently and your output needs to reach new levels. If your clients see innovative print media and web design projects produced on higher and more inspiring levels then they will feel more comfortable about working with you in the present and the future.

Bottom Line: Be open, be honest, and make the most out of every project. Your hardworking efforts in tuff economic times can help the growth of your agency in the future when your clients begin to see profits again.

Google AdSense VS Paid Placement

Posted by | Posted in Tips | Posted on 09-09-2008

With this new North Carolina Advertising Agencies website launching in mid air, we have scruggled with the decision of making this site profitable on Google adSense or organizing paid banner placement for businesses. Google AdSense offers a variety of useful products and variations of ad strategies that can be placed easily with a few simple lines of javascript code. But of course the ads that may appear may not be a company worth advertising for or in fact that the chance of someone actually clicking on the ad is 3 views to 1 with little profit to show for it. And if someone actually did click on the ad would it be worth it compared to the company loyalty that you could receive from a partnered advertiser. We will be continuing to develop this site slowly, using a variety of ad compositions to help bring you the best results. This site strives to be dedicated to the North Carolina Advertising Agencies and wants to show the remarkable talents across the state. North Carolina is a state sometimes well overlooked in the industry of design, branding, and advertising, but we do want to educate our viewers on the talents that belong within our NC borders. Of course, while also speaking of design and education we would also like to express a great deal of thanks to our educators of the advertising departments among our universities. More on our education coming soon…