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It’s crunch time for North Carolina Advertising Agencies.
Posted by | Posted in Tips | Posted on 11-12-2008
What does the economic crunch have to do with fascinating graphics, corporate identity marks, and valuable print media pieces? Well, absolutely nothing until you realize that all of your clients have stopped paying their bills, your work load is slim, and your new appointments are dropping like flies.
NCAdvertisingAgencies.com would like to present three strong key points when it comes to serving your clients during tuff financial periods.
First, evaluate your best clients, not necessarily your closest friend that pay the bills, but the clients that have been with you in support of your agency the longest. In times like these you will want to cater to their every need, perhaps offer coupons or discount rates to help them continue to think about your agency when they are crunching numbers and making discussion on what project or direction they plan to drop off of the marketing and advertising budget.
Second, make sure your clients feel comfortable talking with your account executives about their financial status and explain some ground rules when it comes to paying for hourly wages, production work, and scope creeps that happen on most if not all advertising projects.
Third, work harder. Yeah, that’s right, if you want to win more clients in the future and dominate the Wilmington, Charlotte, or even Raleigh areas then you need to work more efficiently and your output needs to reach new levels. If your clients see innovative print media and web design projects produced on higher and more inspiring levels then they will feel more comfortable about working with you in the present and the future.
Bottom Line: Be open, be honest, and make the most out of every project. Your hardworking efforts in tuff economic times can help the growth of your agency in the future when your clients begin to see profits again.


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