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– Triangle Agency Continues its Winning Ways adding to its “Agency of the Year” Honor –

RALEIGH – MSA (MarketSmart), the Triangle area marketing and communications agency, captured three “Best Practices” awards at the fourth annual SUBWAY® Agency Summit held recently in Miami.

With the three new awards, MSA continues winning SUBWAY honors having been named SUBWAY “Agency of the Year” in 2008. MSA represents SUBWAY in 27 U.S. markets, making the firm the second largest advertising agency in the entire U.S. SUBWAY system.

Presented by SUBWAY Franchisee Advertising Trust Fund (SFAFT), the Summit is a series of meetings involving the 29 U.S. Ad Agencies in the entire SUBWAY system. The Summit’s “Agency Best Practices Awards” recognized SUBWAY agencies in 16 categories. MSA received honors in:
“Best in Class” for restaurant level merchandising in the entire SUBWAY system for Frito-Lay chip sales
“Best Customer Appreciation” program in Utica, NY by thanking loyal customers with a “Buy One, Get One” campaign
“Best Every Day Value Meal” in Erie, NY for the “$5 Fresh Value Meal–Your Choice,” campaign.

“We strive to create and implement programs that will benefit our local markets. Being honored with three Best Practices awards are testament to the diligence and hard work necessary to make these programs a success,” said Lewis Finch, MSA president.

About MSA
Established in 1991, MSA is a full-service, integrated marketing and communications firm providing traditional and interactive advertising, broadcast production, public relations, branding services, research, Web development and mystery shopping. Ranked as the sixth-largest agency in the Triangle by the Triangle Business Journal, MSA has offices in Washington, DC and Milford, CT. MSA’s client list includes UNC Health Care and SUBWAY® restaurants, among others. For more information, contact MSA at (919) 463-9680, or visit www.thinkmsa.com.

About SUBWAY® Restaurants
Headquartered in Milford, CT., and with more than 30,000 locations in 87 countries, the SUBWAY® restaurant chain is the world’s largest submarine sandwich franchise. SUBWAY® was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership, which continues today, marked the beginning of a remarkable journey-one that made it possible for thousands of individuals to build and succeed in their own business. SUBWAY® has been honored as the number one franchise in Entrepreneur magazine’s “Annual Franchise 500®” listing for 15 of the past 21 years, and was ranked as “America’s Top Global Franchise” for 2008. Visit www.subway.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

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Roy Brunett / Manager Promotions & Communications

MSA / MarketSmart Advertising
2530 Meridian Parkway / Durham, NC 27713
E: roy.brunett@thinkpartnership.com
P: 919.463.9680
C: 973.902.7291

Mailing Address
P.O. Box 110186
Durham, NC 27709-0186

www.thinkmsa.com